Notorious Curls: Is Your Hair Destined for Fame?
According to the saying turned cliché, everyone is destined for 15 minutes of fame. Well, if you’ve got curly hair, you could be up next.
Take a mug shot with your luscious locks and submit it to Paul Mitchell’s The Truth About Curls campaign, along with a brief confession about your curly hair, and you could be featured in an exciting live streaming event.
In a dramatic fusion of guerilla marketing and cutting-edge technology, Paul Mitchell will be lighting up New York and Los Angeles in a grand spectacle on November 15 as part of its Truth About Curls campaign. Your mug full of curls could be projected in some of the hippest locales in NYC and L.A. over a 24-hour timeframe.
Be a part of this exciting event as curly hair gets its 15 minutes of fame in the form of digital street art. Check out the projections in person! To check for streaming locations, go to the Paul Mitchell Facebook page.
If you can’t make it in person, projections will be streamed live, starting at 6pm EST for the NYC spectacle and 6pm PST for the sister event in L.A.
Let’s liberate the curl!
Is your Hair Your Ticket to Fame?
SUBMIT YOUR CURL CONFESSION NOW
You can submit your curl confession for the live streaming event via Facebook and Twitter using hashtag #curlconfession or via Instagram anytime before 11:59 EST, November 14, 2012.
WIN PRODUCT!
Here’s extra incentive to submit your curl confession: Paul Mitchell will be giving away their entire full-sized Curls product line to their favorite Curl Confessions every week! Also, if you attend the live event you’ll be able to scan a QR code to enter for a chance to win.
The new line features a detangling shampoo, a leave-in-treatment, a Crunch-Free Curl Definer, and a texture cream gel that work to hydrate, detangle and eliminate frizz.
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